by Liz Gonzales
In the 20th century, public service campaigns were all about educating people on how to prevent themselves from contracting a disease. Nowadays, public service campaigns are still trying to educate people on how they can stay healthy but also focus more on what you can do for others and society as a whole. This is because in today's world we're faced with many societal problems such as poverty and racism that we need to address head-on in order for us to create positive change in our communities.
In this blog post I will be exploring three different examples of the changes in public service campaigns over time: The Surgeon General Report (1960), Smokey Bear (1944) and "I Am A Man" (1968).
Historically, public service campaigns have been used to inform the public about important issues. Recently, the advertising industry has started using them for commercial purposes.
The two public service ads shown in this article are from the UK and show a stark contrast in attitudes towards men. The UK has been slow to catch up with other countries in terms of gender equality, but it is slowly improving. In recent years there have been more male teachers, nurses and care workers than before, as well as more female CEOs. However, negative views on masculinity still persist in some areas of society today- such as when fathers take time off work after childbirth or for mental health issues. This needs to change because it's important that men feel supported by their families and wider society when they need it most.
The first is more focused on the character, and on communicating an idea about healthcare. The second ad seems to be trying too hard to make a point about price, and comes across as less engaging as a result.
What are the purposes of a public service campaign select three options?
Public service campaigns are a tool used by governments, NGOs and other organizations to spread awareness about an issue that is currently ongoing. They often use a catchy slogan or catchphrase in order to get their message across. In this blog post we will explore the three purposes of public service campaigns, which are:
What are the purpose of a public service campaign?
Public service campaigns are a great way to get your message out there and make people aware of the consequences of not following a certain set of rules. One example is if you have a child who may be prone to putting things in their mouth, it's important for them not to put anything dangerous in their mouths or they could choke.
A public service campaign would tell parents how to keep their kids safe from choking by making sure they don't eat any unsafe items. Public Service Campaigns can also help with awareness on topics such as texting while driving, drugs, alcohol abuse and more! Do you know about any public service campaigns that have been successful? Share your thoughts below!
In the video, Alcohol vs. Marijuana: Which is Worse? we see two public service announcements with a similar message of staying away from drugs and alcohol. The only difference is that one features marijuana while the other features alcohol. In both cases, there are people who have suffered because of substance abuse but in these videos, they represent different substances which will lead to different consequences for the person abusing them. I'm going to explain what each ad talks about and then give my opinion on how effective it would be at deterring someone from using that substance.
Public service campaigns have changed a lot over the past few decades. In 1938, President Roosevelt used radio to warn Americans about the dangers of falling for cons and other scams in times of economic hardship. The campaign was one that would be unheard today due to its lack of personalization or focus on how it will affect you personally--a stark contrast from more recent campaigns like "Be Nice" focused on ending bullying. This is just one example of how public service campaigns have evolved with each new generation's priorities and challenges. If you want help creating an effective PSA campaign tailored to your business goals, contact us today!
About Liz Gonzales
Liz lives in a suburb in New York city.
Both of her parents are the art professors at Sate University of New York.
As such, Liz grew up with all kinds of art objects, portraits, and books laying around the home.
Liz met up with Linea through another friend in some kind of online art forum. There great minds sparkled to take their passions onto the next level @ linea.io.